The United Church of God will conduct a rollout of half-page literature advertisements in the coupon sections of numerous U.S. newspapers on January 31 and February 7, 2016.

In May, August and November of 2015 we tested several booklet ads in the coupon sections of Sunday newspapers. Those pilot tests provided us vital cost and cost-per-response data. As a result we will now place 24,000,000 ads in nearly 350 newspapers in almost 300 cities and towns. (Some cities, including larger metropolitan areas, have more than one Sunday newspaper.)

In this major print advertising campaign we will use the two booklet ads which generated the highest response during the tests. These are: How to Understand the Bible and Heaven and Hell: What Does the Bible Really Teach? Besides providing these booklets to newspaper readers who respond to our ads, we expect to add several thousand new Beyond Today magazine subscriptions to our files as well.

As always, your prayers for God’s key blessings on this campaign are deeply needed and appreciated.