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United News
Today's business world is full of bad examples of short-sightedness and selfishness. But the consistency needed to build a successful brand can provide a good lesson for a Christian.
United News
Darris McNeely
2010-01-06
In August the Council of Elders approved engaging a professional communication agency to help us improve the clarity of our delivery of the gospel message. This is a much-needed project to help us clearly communicate God’s message for...
United's Strategic Plan makes this statement: "Communicate who we are and what we do to increase audience awareness of the benefits of God's way."
Doing this in today's world is a challenging task. There are a...
United News
Elizabeth Cannon
2010-08-02
A group of 22 Church administrators, staff, pastors and members met with the brand engagement agency Northlich, Inc., on Nov. 18 as part of the brand essence development project for the United Church of God.
The meeting began with opening remarks and prayer given by President Clyde Kilough. Afterwards, Brian Shaw, assistant pastor of the Chicago, Illinois, congregation and project manager of the Church's Branding Task Force, followed...