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Media News at a GlanceNote: For charts and graphs mentioned, see the PDF or printed versions.
Media Meetings Show Strategic Promise"The past couple of weeks have indeed been busy, but also filled with promise," said Larry Salyer, Media and Communications Services operation manager. He was describing the Media Steering Group meetings in mid-October that were held the same week as the interviews with strategic planning consultants (see page 1). "These two different projects were quite compatible in that the media group has come to the place of trying to organize all of our previous brainstorming and analysis into meaningful direction for our media efforts. The ideas and proposals presented will eventually make their way into the media plan and the overall Strategic Plan of the Church." Mr. Salyer said he sees promise in the commitment to improve "our effectiveness in doing the work we have been called to do. There was a great deal of energy and enthusiasm in both [sets of meetings]. Change takes time, of course, and we want to be thorough and wise in whatever steps we choose to take. "I just read in Newsweek that their major overhaul of their Internet presence took them nine months, many meetings and much disputing. We are looking at upgrading our own Internet identity, knowing that it may be a long-term project. Other elements of our media plan will come along more quickly." Beyond Today production meetings with presenters and staff were held at the home office at the end of October. This year, some of the time was spent considering "various approaches to all of our video products, including television," Mr. Salyer said. "Your prayers are really appreciated, as Christ is the one who will give us success in these ventures as we submit to His will." [ back to top ] Good Neighbor Helps Advertise Good NewsOn Sept. 1, 2007, distribution of 320,000 Good News "take one" subscription brochures began on 2,000 attractive Good Neighbor literature displays located at the entrances of major supermarkets and discount stores, including Wal-Mart, A&P, Safeway, Kroger and many others. The states and number of stores are: Arizona 90 There is also an outlet in Washington D.C. During the past few years, brochure distribution on supermarket displays has proved to be one of our most effective advertising efforts. This year, four new subscription brochures are being offered, including The Book of Revelation Unveiled, Jesus Christ: The Real Story, What Happens After Death? and Marriage and Family: The Missing Dimension. Each colorful brochure offers a booklet by the same title and a subscription to The Good News. As always, your prayers for God's blessings on this important ad campaign are much appreciated. [ back to top ] "The Debt Trap" Program Featured on Debt SiteA debt consolidation Web site has a link to the Beyond Today program "The Debt Trap" on YouTube (www.3debtconsolidation.com/videos/debt/the-debt-trap.html). "These kind of links happen a lot with our Beyond Today videos, but this one is rather interesting in that exact quotes from our program are highlighted," said Peter Eddington, Beyond Today director. "Good advertising for Beyond Today!" [ back to top ] Another Newspaper Runs an Article on BTThe religion page of the Aug. 30 Richfield, Minnesota, Sun-Current included an article about the Beyond Today program. Titled "New Cable Program," the article described the program as "Bible-based" and gave the dates, times and channels on which Beyond Today can be seen in the area. It also listed the program titles for September. The article was submitted by local sponsor Barbara Lee, and included a phone number and the Web address for Beyond Today. [ back to top ] Beyond Today Reaching 100th WeekNov. 11-17 will mark the 100th week of airing the Beyond Today video program. The program to be broadcast that week will be "European View of Prophecy" hosted by Darris McNeely. There are currently 152 Church member sponsors who supply Beyond Today video programs to 186 cable-access channels across the United States. The total number of responses so far is 16,617 (through Oct. 13). — Contributors: Peter Eddington, John LaBissoniere
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