Media News at a Glance

Note: For charts and graphs mentioned, see the PDF or printed versions.

• Subscriber Development Letter Offers Bible Study Course to 200,000
• 2007 Shows Encouraging Growth
• Millions of Pieces Mailed
• Interested in Sponsoring Beyond Today on Cable-Access TV?

Subscriber Development Letter Offers Bible Study Course to 200,000

Most of our Bible Study Course enrollees come from an annual letter sent to portions of our Good News subscriber file. In December we mailed a letter offering the lessons to 200,000 Good News subscribers, from which we expect to gain about 17,000 to 20,000 new Bible Study Course students.

Rather than send the offer to our entire Good News mailing list, for financial efficiency we send the letter to only those portions of the list that are more likely to respond better—coworkers and donors, subscribers who have requested booklets, subscribers who have renewed, etc.

This is the seventh time we have sent such a letter, and typically 9 to 10 percent of those receiving it will sign up for the Bible Study Course.

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2007 Shows Encouraging Growth

In most categories of our public proclamation efforts, we were blessed throughout the 2007 calendar year with encouraging statistics. Please see the accompanying graphs that illustrate the upward trends and key figures.

• World News and Prophecy continues to increase in circulation each issue. Total figures at the end of 2007 showed over 51,000 per issue, an 18 percent increase over December of 2006.

• Vertical Thought has a print run of 23,250 at present, our highest so far.

• Monthly visitors to our frontline Good News magazine Web site at gnmagazine.org continue to increase each month. In December 2007 we had 197,681 visitors to the site, compared to 157,036 at the same time last year—a 20 percent increase, and a 124 percent increase over two years ago. The Church has 11 official Web sites at present that represent our publications, projects and member needs.

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Millions of Pieces Mailed

The home office outgoing-mail staff is to be highly commended for the number of pieces of literature sent out each week! Janet Treadway and two part-time employees, plus many ABC student and member volunteers, mailed out more than half a million pieces during 2007!

As you can see from the graph, 2.8 million pieces have been mailed from 2002 through 2007. Please note, this is in addition to the millions of pieces mailed directly by our printing vendors each month to subscribers of The Good News, United News, World News and Prophecy and Vertical Thought.

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Interested in Sponsoring Beyond Today on Cable-Access TV?

As you may know, our 28½-minute Beyond Today weekly television programs are produced at the home office. Programs cover a variety of topics, including biblical doctrines, prophecy, world news, marriage and family life, social issues and other important subjects.

The Good News magazine and a topic-related booklet are advertised on each program. Viewers use our toll-free telephone number or visit our Web site to request literature. Programs are designed as an educational service in the public interest.

Currently 149 U.S. Church members are placing our programs on 183 public-access cable television channels in the United States.

If you are interested in joining them in sponsoring Beyond Today in your community, you are invited to call John LaBissoniere toll free at (888) 369-9940 or e-mail him at john_labissoniere@ucg.org.

—Contributors: Scott Ashley, Peter Eddington and John LaBissoniere

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