Media News at a Glance

Contributors: Peter Eddington and John LaBissoniere

• English Good News Print Run Reaches New High
• VT Online Traffic Grows
• U.S. Reader's Digest Ad Exceeds Expectations

Note: For charts and graphs mentioned, see the PDF or printed versions.

English Good News Print Run Reaches New High

The total print order for the March/April 2008 Good News magazine is 545,425, a new record. The previous high was 529,565 in the January/February 2008 issue.

The quantities printed at three sites around the world are as follows:

• R.R. Donnelley & Sons, Glasgow, Kentucky: 461,795.

• Offset Alpine, Eagle Farm, Queensland, Australia: 63,150.

• CTP Book Printers, Cape Town, South Africa: 20,480.

[ back to top ]

VT Online Traffic Grows

The traffic on the Vertical Thought Web site continued to increase in 2007. From approximately 5,000 hits a month in January 2006, the number increased to approximately 22,000 a month in January 2007 and to over 29,000 in January 2008. Also, 4,150 people have subscribed to Vertical News —a monthly e-mail announcing new issues, introducing online articles and providing timely commentary—a 246 percent increase over two years ago.

Most of this online traffic increase is due to advertising on Google and Yahoo.

[ back to top ]

U.S. Reader's Digest Ad Exceeds Expectations

The ad in the April 2007 U.S. Reader's Digest offering a subscription to The Good News and a copy of the booklet The Middle East in Bible Prophecy has exceeded expectations.

Total responses at the end of January 2008 were 35,376, and last year's ads in American Baby and Parents magazines have brought in 12,406 and 6,177 respectively. This totals 53,959 new GN subscribers and booklet readers.

Along with the low insertion cost, we also continue to receive responses to Reader's Digest print advertisements for years afterward. GN subscribers who come onto our file directly from a Reader's Digest ad are consistently among the most likely to renew their GN subscription every two years.

[ back to top ]

If you have questions or comments, please contact: webmaster@ucg.org