The January/February 2008 issue of The Good News contained a sidebar titled "Q: When Is a Constitution Not a Constitution? A: When It's a 'Treaty.'" This title caused me to consider a similar question. Q: When is a theory not a theory? A: When it's evolution.

David Kupelian's book The Marketing of Evil pointedly addresses how the theory of evolution has reached the widely accepted status of scientific fact, despite overwhelming evidence to the contrary. Kupelian also uncovers the grotesque strategies used to legalize abortion.

His book is not for the faint of heart or for those who wish to escape reality. Instead, his book is for those who have an insatiable desire to seek out truth in its absolute sense. The Marketing of Evil will open your eyes to the disgusting reality that we find ourselves living in—what one might call a matrix of evil.

In addition to the controversial issues of evolution and abortion, Kupelian delves into topics such as separation of church and state, the meltdown of the family as a result of marriage being redefined and a distorted worldview created by illusions that the media portrays as reality.

Kupelian begins his account by exposing strategies that homosexual activists used to launch the gay rights movement. He focuses on the result of intentional psychological marketing jargon surrounding the phrase "gay rights." Instead of using the term homosexual, activists selected the word gay because of its positive connotation associated with the word happiness. The term rights brings to mind the basic freedom of citizenship that an individual enjoys. With this kind of marketing, a once taboo practice gradually became acceptable.

Another remarkable example Kupelian shares is the research of Alfred Kinsey, a former zoologist at Indiana University. Though Kinsey's area of expertise was in the study of animals, he began conducting research on sexual behavior in adults and children. This research gained him the title "Father of the Sexual Revolution."

His research is considered foundational to the study of human sexual behavior, is referenced in numerous subsequent publications and conferences on the topic and has been portrayed for many years as scientific, credible and objective.

However, the data he used is largely based on abnormal populations, which he then normalized to apply to the general population. In fact, 86 percent of his subjects were abnormal and included sexual psychopaths, sex offenders, prisoners, male prostitutes and promiscuous homosexuals.

Kupelian also addresses Christianity today in its severely watered-down form. He cites a study by Christian pollster George Barna that concludes born-again Christian adults in the United States both think and act in a way that is virtually identical to nonbelievers. New churches have sprung up that appeal to the masses. These new churches tolerate widely opposing views and beliefs regardless of whether the perspectives are biblical.

The Marketing of Evil embarks the reader on a fascinating and eye-opening journey. Chapter by chapter, example after example, Kupelian describes marketing tactics used by educators, the media and religious leaders to repeat phrases and terminology in a manner that solidifies misrepresented, distorted and blatantly untrue statements into something that the human psyche passively accepts as truth.

The Bible warns of a time when people will call evil good and good evil (Isaiah 5:20). Our world widely accepts the repetition of ideas, whether true or false, moral or amoral, as truth based entirely on the shallow proof that the idea has been publicly and repeatedly circulated.

Ephesians 6:12 describes our current condition, "For we do not wrestle against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this age, against spiritual hosts of wickedness in the heavenly places."

This complex web—this matrix of evil—surrounds us, and only one choice will secure our eternal freedom from these shackles.

That choice is described in Deuteronomy 30:19, "I call heaven and earth as witnesses today against you, that I have set before you life and death, blessing and cursing; therefore choose life, that both you and your descendants may live." Won't you choose it? WNP