"I made a run of a hundred jeans, and I made them as perfectly as I could. Which for me means essentially destroying the fabric, to the point where if you wear them for a month, they'll disintegrate. And I literally sold them out in a week…

"It's embarrassing. I was surprised that people would pay that amount of money for something that literally falls apart" (April 21, 2006, The Week, quoted from New York magazine).

Those of us who don't have hundreds of dollars to "rent" a pair of jeans for a month are not really surprised, but maybe a little embarrassed for them…