As the 2007-08 fiscal year gets underway July 1, we are mapping out an exciting Good News print advertising campaign. The plan features a full-page card insert in the October 2007 issues of Parents and American Baby magazines (similar to our April and May 2007 efforts) and brochure insertions in American Baby co-op mailers and Parents Healthy Kids sampling programs.
Over 6 million inserts/brochures, advertising our booklet Marriage and Family: The Missing Dimension will be distributed through these programs. We expect to add over 50,000 young families, whose median age is 29, to the Good News subscription file in 2007-08.
The 2007-08 print advertising campaign also includes:
•A four-month-long supermarket distribution campaign beginning in September in 2,000 major supermarkets distributing 320,000 copies of four newly redesigned 5½-by-8½-inch "take one" brochures.
•Postcard insertions in various card packs, reaching over 7.3 million households and adding over 40,000 Good News subscribers.
•750,000 advertising brochures and postcards will be placed in the Rodale Prevention package insert program.
•Two new trifold "take one" brochures, "The Debt Trap" and "The Middle East in Bible Prophecy," will be made available to interested brethren to distribute beginning about Aug. 1.
Overall, this proposal calls for almost 17 million total advertising impressions, adding nearly 106,000 new subscribers at a targeted cost per response of $4.14.