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Major Two-Part Print Advertising Campaign to Begin in October

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Major Two-Part Print Advertising Campaign to Begin in October

[SEPTEMBER 14, 2020] During the month of October, 2020, the United Church of God will initiate the first phase of a major two-part print advertising campaign across the United States. Nearly 21 million Beyond Today magazine and booklet ads will be placed in coupon inserts in Sunday newspapers. Part two of this important effort will take place in January and February 2021, when an additional 96 million ads will reach U.S. households. 

The ad to be used in October will feature the booklet “How to Understand the Bible,” which has performed as the best responding ad in previous print advertising campaigns. In designing and updating this ad we placed a stronger emphasis on encouraging people to visit the BTmagazine.org website to subscribe rather than mail the coupon. Since many people use the Internet, especially since the beginning of the COVID-19 pandemic, visiting our website to order our free literature makes it more simple and convenient. 

As always, your diligent prayers are sought for the success of this important effort as we strive to faithfully carry out Jesus Christ’s vital commission to “Go into all the world and proclaim the gospel to the whole creation” (Mark 16:15 Mark 16:15And he said to them, Go you into all the world, and preach the gospel to every creature.
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, English Standard Version).