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Media News at a Glance: Over 40,000 Respond to Card-Pack Ads

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Media News at a Glance

Over 40,000 Respond to Card-Pack Ads

Over 8,700,000 households in the United States are being contacted this fiscal year through card-pack mailers. So far, over 40,351 new subscribers have responded to an offer of a Good News subscription and a booklet. Many additional responses are expected. Cost per response for this subscription program currently stands at a very good $2.97.