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U.K. Uses Consumer Brochure Ad

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U.K. Uses Consumer Brochure Ad

The Summer 2007 issue of the Consumer Information Centre brochure included an offer to receive Marriage and Family: The Missing Dimension and the May/June 2007 Good News. This issue features a number of family articles. Through June 28, the British Isles office has received more than 1,800 responses.

The last time they used this kind of promotion was in 2004. Since that time an online version has also been developed. The Church pays £3.50 for each response and has capped the number at 2,500 for the present.

After the second Good News magazine a renewal offer will be sent. The third and final magazine will go out with a reminder to those who have not yet renewed. In 2004, 15 percent requested regular issues.