United Church of God

Canadian Office Gives January Update

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Canadian Office Gives January Update

A total of 810 new people were added to the Canadian files in January. In addition to the 600 subscribers mentioned above, we added a number of new readers (those who requested booklets but not a GN subscription) as well as a number of new subscribers to World News and Prophecy. We also added several new subscribers to Bonnes Nouvelles. We received more mail in January than we did in any month in 2006, except November. Nearly 2,200 pieces of mail came in. Over 43 percent of the incoming mail was from the Internet and e-mail. We had about 100 new responses from the Reader's Digest ad during the month. A number of those who received their first issue of the GN sent the reply cards requesting additional literature. We also added a significant number of new donors during the month. A total of 13,972 items were distributed in January. That includes magazines, booklets, periodicals, brochures, CDs, DVDs and letters. The most popular booklet was The Middle East in Bible Prophecy. The next most popular booklets were The Book of Revelation Unveiled, Are We Living in the Time of the End? Holidays or Holy Days: Does It Matter Which Days We Keep and The United States and Britain in Bible Prophecy. We're approaching 3,900 responses to the ad in the November issue of the Canadian Reader's Digest. The response rate is now 0.448 percent and the cost per response (CPR) drops one cent for every five responses we now receive. It is well below half what our best CPR was for previous Reader's Digest ads. Over 3,100 responses have come in as a result of the Beyond Today program and Web site since May 2006. The vast majority are new people (close to 70 percent of the respondents) and the balance are from those already on file. We've noticed a lot of requests from repeat viewers. Several viewers have seen the program at least 20 times based on the requests for the literature offered on the programs. Canadian income for January was more than budgeted. The same holds true for the fiscal year. We are certainly grateful for the income that has been provided in order to help preach the gospel here in Canada. As is typical in most months, we don't know until the last few days of the month whether we reach our budget for income. January was no exception. Plans are underway for sending the first semiannual letter of 2008. The letter should be going to about 7,500 GN subscribers.