World News and Trends: Where are women's magazines headed?

2 minutes read time

What kind of magazines are men reading nowadays? For that matter, what are women reading? Look at any well-stocked magazine rack and you'll see seemingly endless glossy, slick magazines for both men and women.

What kind of magazines are men reading nowadays? For that matter, what are women reading? Look at any well-stocked magazine rack and you'll see seemingly endless glossy, slick magazines for both men and women.

Consider the December 2004 issue of Cosmopolitan, a highly regarded and popular woman's magazine. The word cosmopolitan means "so sophisticated as to be at home in all parts of the world" (The American Heritage Dictionary).

The titles on the cover advertise the main stories in the issue. They include "Sex He'll Go Wild For," "Feel Hot Naked," "The Sex Article You Must Read With Your Boyfriend" and "Caught With Their Pants Off." The titles are highly suggestive. Need we ask what message they're selling?

The article titles assume that such language fits well with the moral standards of their intended audience. One would only hope the magazine's readers would pay close attention to another article title offered on the cover: "Five Ways to Make Smarter Choices in Life." Apparently the magazine staff missed the irony.

With content like this, no wonder the apostle Paul foretold that in the end time, men and women would be "lovers of pleasure rather than lovers of God" (2 Timothy 3:4).

Course Content

Jerold Aust

Jerold Aust has served in the ministry for 52 years, as a public speaker for 58 years, a published writer for 38 years, and is employed by UCG’s Media and Communications Services. He is a Senior Writer, interviewer, and editor for Beyond Today Magazine and has taught Speech Communication for UCG’s ministerial online program and the Book of Revelation for ABC.  

Jerold holds a BA in theology from Ambassador College, Pasadena (1968), an MA in Communication from California State University, Fullerton (1995), a distance-learning Ph.D (2006), and a Famous Writers School diploma in non-fiction writing (1973). Additionally, he studied post-grad communication at University of Southern California (1995), radio, TV, voice-overs, and Public Relations at Fullerton College (1995-1996), and graduate communication at Wichita State University (1978).  Jerold has taught communication at the University of South Alabama (7 years) and ABC (17 years). His published works include, Ronald Reagan’s Rhetoric: Metaphor as Persuasion and EZSpeakers: Public Speaking Made Easy in 7 Steps.  Jerold's overarching goal is to share with humankind its incredible destiny!

John Ross Schroeder

John died on March 8, 2014, in Oxford, England, four days after suffering cardiac arrest while returning home from a press event in London. John was 77 and still going strong.

Some of John's work for The Good News appeared under his byline, but much didn't. He wrote more than a thousand articles over the years, but also wrote the Questions and Answers section of the magazine, compiled our Letters From Our Readers, and wrote many of the items in the Current Events and Trends section. He also contributed greatly to a number of our study guides and Bible Study Course lessons. His writing has touched the lives of literally millions of people over the years.

John traveled widely over the years as an accredited journalist, especially in Europe. His knowledge of European and Middle East history added a great deal to his articles on history and Bible prophecy.

In his later years he also pastored congregations in Northern Ireland and East Sussex, and that experience added another dimension to his writing. He and his wife Jan were an effective team in our British Isles office near their home.

John was a humble servant who dedicated his life to sharing the gospel—the good news—of Jesus Christ and the Kingdom of God to all the world, and his work was known to readers in nearly every country of the world.