News at a Glance
Australian Web Site Becoming Point of First Contact
The Australian UCG Web site (www.ucg.org.au) has been gathering strength as a principal means of first contact.
During the past year the Web site was developed and improved to take maximum advantage of this fact, using in particular the promotional services provided by Google to advertise our magazines and booklets.
When Internet users type specific keywords into search engines linked to our Internet advertisements, these advertisements guide them to our Web site.
In this financial year:
•3,991 new Good News subscribers have been added by the Australian office.
•58.36 percent of these new subscribers were provided by the Internet.
•Google ads have been shown over 8,500,000 times.
• 43,627 people have read the offer pages.
80,687 people have visited the Australian Web site.
UN
Excerpted from United News Australia .
