Advertisements are everywhere in today’s society - we’re absolutely inundated by them. Marketing and advertising is a 250 billion dollar a year industry, and as such - the effectiveness of those ads are regularly studied. Many companies have begun to utilize Brand Ambassadors, people who endorse and bring positive attention to the brand and its products. In many ways, each of us today are representatives of Jesus Christ—ambassadors for His brand. As we come into the Spring Holy Days and examine ourselves in accordance with scripture, let us examine how we are doing on this front. Are we effective? Are we bringing positive attention to Christ? Or do we have some room to grow?
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