"He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name" (Revelation 14:10-11 Revelation 14:10-11  The same shall drink of the wine of the wrath of God, which is poured out without mixture into the cup of his indignation; and he shall be tormented with fire and brimstone in the presence of the holy angels, and in the presence of the Lamb:
 And the smoke of their torment ascends up for ever and ever: and they have no rest day nor night, who worship the beast and his image, and whoever receives the mark of his name.
American King James Version×).
At first glance this passage may seem to confirm the traditional idea of a seething, sulfurous hellfire, mercilessly and eternally tormenting helpless immortal souls. But if we don't already hold to a preconceived mental picture of hell, we can quickly grasp that this passage describes a considerably different circumstance.
First, notice the setting for this passage. From the context we see that the events it describes occur on earth amid earth-shaking events and disasters occurring immediately before or at Christ's return, not in hell or the afterlife at all. This warning describes the punishment that will befall all the earth's inhabitants "who worship the beast and his image, and whoever receives the mark of his name."
Chapter 13 describes this "beast"—an end-time dictatorial superpower opposed to God—and its mark. Those who accept this mark show that their allegiance is to this powerful system rather than God, and in chapter 14 God reveals the consequences of that choice—warning of the terrifying punishments that will precede Christ's return (see Revelation 14:14-20 Revelation 14:14-20  And I looked, and behold a white cloud, and on the cloud one sat like to the Son of man, having on his head a golden crown, and in his hand a sharp sickle.
 And another angel came out of the temple, crying with a loud voice to him that sat on the cloud, Thrust in your sickle, and reap: for the time is come for you to reap; for the harvest of the earth is ripe.
 And he that sat on the cloud thrust in his sickle on the earth; and the earth was reaped.
 And another angel came out of the temple which is in heaven, he also having a sharp sickle.
 And another angel came out from the altar, which had power over fire; and cried with a loud cry to him that had the sharp sickle, saying, Thrust in your sharp sickle, and gather the clusters of the vine of the earth; for her grapes are fully ripe.
 And the angel thrust in his sickle into the earth, and gathered the vine of the earth, and cast it into the great wine press of the wrath of God.
 And the wine press was trodden without the city, and blood came out of the wine press, even to the horse bridles, by the space of a thousand and six hundred furlongs.
American King James Version×and the following two chapters).
Notice also in this passage that the smoke from these terrifying events ascends forever—it does not say that the people's actual torment continues forever. David wrote in Psalms 37:20 Psalms 37:20But the wicked shall perish, and the enemies of the LORD shall be as the fat of lambs: they shall consume; into smoke shall they consume away.
American King James Version×that "the wicked shall perish [not be tortured forever in hell]...Into smoke they shall vanish away."
The smoke is also no doubt associated with God's wrath poured out on earth as described in Revelation 16—which includes widespread destruction, great heat, warfare and a massive earthquake. All these events will generate massive fires and a huge amount of smoke.
The properties of smoke are such that it "ascends forever and ever" (Revelation 14:11 Revelation 14:11And the smoke of their torment ascends up for ever and ever: and they have no rest day nor night, who worship the beast and his image, and whoever receives the mark of his name.
American King James Version×)—meaning that nothing will prevent or stop it. Being a column of heated gas containing tiny, suspended particles, it rises, expands and eventually dissipates. Moreover, the Greek phrase translated "forever and ever" does not have to mean for all eternity. It could just refer to this happening in the culmination of the ages.
The reference in verse 11 to the wicked receiving "no rest day or night" speaks of those who continue to worship the beast and his image during this time. They will be in constant terror and fear for their lives, and thus aren't able to find a moment's rest during this terrifying time of God's anger.
Rather than describing eternal torment of people in hell, from the context we see that this passage is actually describing specific events to take place on earth at the end of this age.