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  • by Jerold Aust, John Ross Schroeder
In a study of U.S. television programming between 1998 and 2002, cursing had risen 95 percent during the television family hour (from 8 to 9 p.m. Eastern and Pacific Time) each evening. The very next hour, from 9 to 10 p.m., showed a 109 percent increase in cursing.